Power Of Words In Politics or State Governance! Business Strategy For Success

Let us see some slogans or sets of words that brought great success to the Congress party in the political movement in India after independence.

POWERFUL SLOGANS AND SOLUTIONS:

“Jai Jawan! Jai Kishan!” played a great role in parliamentary election once, when the burning problem was national security and the need for more food production. “Kharibi Hatoe” was key word in another election. ‘Success to Soldiers! Success to Peasants!’, and ‘Drive away Famine!’ are the two sets of meaningful slogans that assured ‘national safety and prosperity’ once and ‘food for all’ in another occasion.

CROWD PULLING ASSURANCES:

These slogans played an important role in assuring certain benefits to the society as a whole and alluring the voting citizens to contribute their share in winning the election.

LOVE FOR LANGUAGE:

I wish to quote certain examples from Tamil Nadu, a Southern State in India, where love for the language and adherence to culture are considered as duty and discipline. The Chief minister of the state would always address the people with a chosen set of phrase.

EXPRESSING BLOOD RELATIONS:

While calling the attention of his camaraderie, the erstwhile Chief minister, Mr. C.N.Annadurai, used to commence his speech with “Unnaithan Thambi” meaning “calling you only my younger brother”. His name ‘Annadurai’ itself stands to mean ‘elder brother’.

Mr.M.Karunanithi, well seasoned present day politician and the Chief minister of the state, always addresses his countrymen with “en udan pirappugale” meaning ‘you have born with me’ or ‘brothers and sisters’.

MY BLOOD OF BLOODS:

Mr. M.G.Ramachandran, popularly known as MGR, (cine actor turned chief minister) had a strong crowd pulling power with these words: “en rahthathin raththame,” meaning ‘my blood of bloods’.

One of the cine directors of Tamil cinema, Bharathi Raja used to address with the emotional words, “en iniya Tamil makkale,” meaning “my sweetest Tamil citizens”.

CATCH PHRASE TO CATCH THE PEOPLE:

Thereafter so many similar things had happened in politics; slogans were of great use for the political parties to propaganda their policies and programs. Political parties use selected phrases for and against each other. These words are attractive and meaningful. These catch phrases are powerful in pulling the crowd and bringing the required positive or negative results in elections.

CREATED HISTORY:

To give an extraordinary example in Indian-Tamilnadu politics, we may say that the following set of words of a popular cine star, Rajini Kanth, had acted very strongly against a chief minister said to have misruled the state.

“Antha ammavukku ottu pottal eni antha andavane vanthalum kappatha mudiyathu”, the meaning of this Tamil sentence goes thus:

“If you vote for that (misruled) lady (chief minister), hereafter, even if the God descends down, He cannot save us.”

The speech of the cine star spread like a fire of the forest and made people work against the misruled Chief minister automatically. It created a history in the politics of Tamilnadu, by turning upside down of the total support.

SOCIAL PROBLEM WELL ADDRESSED:

Very recently to replace a non functional government and to ease the burden of the people, one leading political party offered a series of programs with assurance like, ‘jobs for all’ and also ‘rice for all’ at an unimaginable a low price in public distribution system. “Two rupees for a kilogram of rice” is the slogan that enchanted the people at the low and middle class level.

In any case, the burning problems of the people should be analyzed thoroughly to find out the most critical one amongst them.

The most critical problem should be addressed with due care to give extraordinary solutions that make people fully satisfied.

The scheme behind the success of this program is as follows:

PEOPLE > BURNING PROBLEM > GOOD SOLUTION > CATCH WORDS> PEOPLE’S PARTICIPATION> AUTOMATIC SUCCESS!

When an offer is made with select phrases that are meaningful and powerful enough to draw the people, then the people will look into the significance of the solutions. The result could be that the people themselves will take part in the dissemination of the favorable policies and programs to make it a successful episode.

Article Source: http://EzineArticles.com/287683

India: Bizarre Happenings and Politics of Turmoil!

From ancient times it has been a proven war strategy to try to strike the enemy at it weakest point. At the moment the ruling coalition of India seems to be the common enemy thanks to all sorts of campaigns and bizarre happenings. And of course, the coalition has been at its weakest due to the number game and a series of unending scams.

If a few crucial allies withdraw support the ruling coalition of India will be reduced to minority and these allies got emboldened by the recent election results in five states of the country where Congress-the main part of the coalition-did poorly including at the most politically strategic state of Uttar Pradesh.

Opposition political parties saw another opportunity to corner the government and joined hands with the allies directly or indirectly. The state election results also indicated a possible reemergence of regional forces at the cost of the national opposition parties. The debate on centre-state power equation in the federal structure of the country heated up questioning the Govt. of India on its proposals to enact central laws regarding the anti-corruption ombudsman and a national counter-terrorism centre. And, bizarre happenings have become the order of the day.

    • Mulayam Singh’s Samajwadi Party came back to power in Uttar Pradesh with thundering majority and dad Mulayam ruled for his son Akhilesh to become the new Chief Minister. A major constituent of the central coalition Samajwadi Party’s continued support was reiterated by Mulayam. But suddenly he began to dream about becoming the next Prime Minister of India! Why now…obviously!
    • The regional party in the southern state of Tamil Nadu-another strong constituent of the coalition-forced the government to vote against Sri Lanka in the UN Human Rights Council in Geneva. A decision which the government of India would have examined intensively otherwise. Why now….obviously!
    • The regional party in the eastern state of West Bengal-another troublesome ally of the coalition-sacked its own railway minister at the centre for presenting a healthy railway budget for 2012-13. The party feigned ignorance about the proposal to hike railway fares after almost a decade and created havoc just after the budget was presented. A new leader from the party was appointed as the railway minister and he immediately announced a rollback. While common people never objected to this most-urgent fare hike the party stuck to its populist propaganda or blackmail. Why now…obviously!
    • In a sinister move the newly elected regional government in the northern state of Punjab decided to ask clemency for an assassin on death row who killed a former chief minister of the same state and who had been prosecuted by the same state government since 1995. Why and why now? For regional or religious support? It is hazardous and extremely harmful to try guess any further. But obvious from our line of argument.
  • The Chief of Indian Army General V K Singh chose his time to deliver a bombshell. He alleged that a huge bribe was offered to him by a retired General in 2010 to get a deal for sub-standard equipments passed. He refused of course, but waited for nearly two years to disclose the facts. General Singh had already been engaged in a bitter row with the government of India concerning his age and date of birth. Two sets of documents reveal two separate dates of births and years. He fought against the government in the Supreme Court, but lost the legal battle. So, as per his official date of birth he was to retire in May, 2012 and if the other date was proved he would have retired after nine months from this. General Singh also alleged of rampant corruption in army making it obsolete and thus compromising the security of the country in a letter written to the Prime Minister. Why this particular timing…well not that obvious, but giving ample opportunities for the interested parties to intensify attack on the ‘common enemy’.

The largest democracy of the world looks set on a course of bitter ‘democratic’ fights and politics of turmoil. Things are set at the moment to get murkier and more bizarre as time progresses.

For the citizens of the country identifying the ‘common enemy’ seems to be the most urgent task of the hour. Goddamned difficult it is going to be indeed!

Chinmay Chakravarty is a professional specialized in the creative field with over two decades of experience in journalistic writing, media co-ordination, film script writing, film dubbing, film & video making, management of international film festivals and editing of books & journals. Proficient in providing professional services in these related fields. Presently working in Mumbai Doordarshan as a News Editor.

Murali – The Actor and Politician

ot many who live in the bigger cities of the country know that Chennai was the first modern city in the history of India. It has a wonderful history, is strong in its culture and traditions, is very hospitable and provides warmth to all those who seek shelter in one of the most peaceful cities in the country. Chennai had always attracted cloth merchants, spice traders and seafarers for centuries before the British came to its shores.

As A Trading Port

Its rich history dates back to about 2000 years ago when the region had established trade contacts with Babylonian, Roman, Phoenician, Greek and Chinese traders. It wasn’t much later after the British traders had set their feet into the region that Chennai, then Madrasapattinam was christened as the 36th metropolitan city in the world, thanks to the colonization of the British and incredible developments during the 16th century. Madras as it was called by the British was the first British settlement in the country.

Rulers of Chennai

Initially as a group of villages in South India, it was covered with paddy fields and palm trees. The city was ruled by some of the popular dynasties in South India like the Pallavas, Cholas, Pandiyas and the Vijayanagar Kingdom. The popular temples such as the Parthasarathy Temple, Kabaleeshwarar Temple and the Pallava Port are proof that the city existed as early as the 7th century in the region. Ironically it was the Portuguese who first landed on the shores of Chennai and set up the Sao Tome named after the Christian Apostle St.Thomas in memory of whom St.Thomas Church still lies in the shores off the beach in the city.

Madrasapattinam

It was not until after the British landed in Madrasapattinam, a fishing village in the Coromandel Coast, in the 16th century and built the East India Company and hence it was christened as Madras. A little settlement and the British trade center was established here which later came to be known as Fort St.George. George Town as it became popularly known included over crowded streets where businesses that served the British flourished and became a popular shopping spot for people to buy their wares.

French Invasion

The settlement was invaded by the French for a brief while before the British reclaimed it again. Madras served as the leading urban location and naval base for the British from where they conquered the neighboring regions in South India. With the railways establishing in the late 19th century, Madras was connected with all the major cities and places in the country. The entire state of Tamil Nadu was called as Madras State right after the independence but then it was renamed as Tamil Nadu 22 years later.

Chennai Rechristened

Madras was the main venue when the Tamil Protest against Hindi took place for 3 years from 1965 to 1967. Madras also has been the center point of political hostility due to the racial conflicts in Sri Lanka and powerful measures were taken as a result of the same. Madras was renamed as Chennai in the year 1996 after its original name Chennapatna which was the name of the original Indian settlement in the region. To this day Chennai remains a significant gateway in South India.

Significant Landmarks

Known popularly for its rich culture and tradition, there are lots of places in Chennai that have both historical and global significance. The Marina Beach which is a major landmark in the city of Chennai is the 2nd longest beach in the world. The marine drive along the beach is one of the best in the world. Marina is not the only beach though, there is the Covelong Beach and the Elliot’s Beach which too are significant landmarks on the Coromandel Coast. The Santhome Church named after St.Thomas stands tall on the shore of the Marina and is a distinct landmark. The Fort St.George that is located at the banks of the Bay of Bengal is a military architecture marvel and at the moment is the seat of the Tamil Nadu Legislative Council Chambers.

Chennai’s Highlights

· Chennai is popularly known as the Detroit of India as it has a very strong automobile industry that manufactures about 40% of the auto parts for motor vehicles in India.

· The Vandalur Zoo was originally set up in 1855, and is the first public zoo in India and still is the largest one in the country.

· The Anna Centenary Library that sits in the heart of the city is the largest in Asia.

· The Cancer Institute of Chennai was established in the year 1920 and is the oldest cancer hospital in India.

· The M A Chidambaram Stadium was constructed in the year 1916 and is one of the oldest cricket stadiums in India.

· The Chennai Mofussil Bus Terminus (CBMT) at Koyambedu is the largest bus terminal in all of Asia.

Chennai has also become the hub of IT companies and manufacturing industries with many foreign investments turning its focus at the ‘Gateway of South India’. It offers plenty of facilities for its touring public with many renowned hotels, guest houses and serviced apartments available at ease in the city. To know more about the facilities on offer for tourists, a peek at www.elitestays.co.in [http://www.elitestays.co.in/] can help.

Upcoming Kollywood films in January: Thaana Serntha Kootam, Sketch, Tik Tik Tik and more

Kollywood has had a big year with 2017 with each week seeing at least 5-6 movies hitting the big screens. Here are some movies that you can look out for in January 2018.

Upcoming Kollywood films in January include Thaana Serntha Kootam, Sketch, Tik Tik Tik and more
Kollywood has had a big year with 2017 with each week seeing at least 5-6 movies hitting the big screens. The trend seems to continue in the new year as well as a string of big releases are being lined up in January. Here are some movies that you can look out for in January.

Thaana Serntha Kootam
Thaana Serntha Kootam: Directed by Vignesh Shivn, Thaana Serndha Kootam is Suriya’s 35th film. Touted to be inspired from Akshay Kumar’s Special 26, the film is already creating waves for Anirudh’s album. The film also has Keerthy Suresh, Ramya Krishnan and veteran comedian Senthil. TSK is hitting the screens for this Pongal season.

sketch
Sketch: After 10 Endrathukula and Iru Mugan, both duds at the box office, Sketch is Chiyaan Vikram’s comeback to Kollywood. Directed by Vijaychander, the film also stars Tamannaah and is touted to be rom-com set in North Madras. The film is releasing for this Pongal.

Gulebagavali: After the hit Devi last year, Prabhudeva is back in Kollywood with Gulebagavali. The film also starring Hansika and Revathy is directed by Kalyan. Touted to be a fun film, Gulebagavali is also expected to hit the screens for this Pongal.

Tik Tik Tik
Tik Tik Tik: Marketed as India’s first ever space movie, the expectations for this Jayam Ravi movie is pretty high. Directed by Shakti Soundar Rajan, the film also stars Nivetha Pethuraj and has music by Imman. The film will hit screens on January 26.

Irumbu Thirai

Irumbu Thirai: Another biggie, Irumbu Thirai is a science-fiction that deals with data leaks and the information trails we leave behind. Starring Vishal, Arjun and Samantha, the film is directed by Mithran. It will release on January 26.

Suryan Top 15 Kollywood Movies of 2017

Kollywood 100 Crore Club Tamil Movies

Every now and then, we come across news articles stating that a Bollywood movie has joined the elite ‘100 crore club’. However, it is not so easy for Tamil movies to collect more than Rs 100 crore. So far, ten Tamil movies have managed to collect more than Rs 100 crore worldwide at the box-office.

by Mani Prabhu

Baahubali: The beginning (500 + crores)

The Kollywood 100 crore clubYear: 2015

SS. Rajamouli’s historic magnus opus Baahubali smashed all records by becoming the first South Indian film to gross 500 crores worldwide in just 24 days. Produced by Shobu Yarlagadda and Prasad Devineni, it is the first of two cinematic parts. The film was simultaneously made in Telugu and Tamil and dubbed into Hindi and Malayalam. The blockbuster features an ensemble cast of Prabhas, Rana, Tamannaah and Anushka Shetty in lead roles.

Enthiran (283 crores)

The Kollywood 100 crore clubYear: 2010

Superstar Rajinikanth’s ‘Enthiran’ was next only to ‘Dasavatharam’ to get into this prestigious club. The movie was directed by Shankar and funded by Sun Pictures. The movie was a runaway hit and made profitable business across all the territories. Aishwarya Rai played the leading lady in the film. The fans truly loved the ‘Chitti’ act by Superstar.

I (239 crores)

The Kollywood 100 crore clubYear: 2015

Shankar’s grand romantic thriller film ‘I’ saw Vikram don multiple avatars for portraying a body builder turned super model, who exacts revenge upon his betrayers. By the end of its run, the the film had collected more than 200 crores worldwide and eventually became a commercial success. Produced by Aascar Ravichandran, the film had Amy Jackson playing the female lead.

Vishwaroopam (220 crores)

The Kollywood 100 crore clubYear: 2013

Kamal Haasan’s ‘Vishwaroopam’ , a spy thriller film written, directed and co-produced by Kamal Haasan who also enacts the lead role was produced simultaneously as a bilingual in Tamil and Hindi and dubbed into Telugu. The movie faced a lot of controversy before it released in Tamil Nadu. But, when it released, it took the boxoffice by storm. The sequel of the film, ‘Vishwaroopam 2′, has been announced.

Dasavatharam (200 crores)

The Kollywood 100 crore clubYear: 2008

The science-fiction thriller, featuring Kamal Hassan in ten avatars and directed by KS. Ravikumar, was the second Tamil film after Sivaji to join the Kollywood 100 crore club. The film produced again by Aascar Ravichandran went on to gross 200 crores worldwide. Asin and Mallika Sherawat play the female leads in this film, written by Kamalhaasan himself.

Lingaa (154 crores)

The Kollywood 100 crore clubYear: 2014

KS. Ravikumar’s Lingaa, Rajini’s reentry film after a brief period of ill health, had the largest opening day for a South Indian film as it earned ₹22 crores in India. Although the film went on to gross more than 150 crores worldwide, many distributers in TN claimed huge losses, demanding for compensation, as the film’s worldwide distribution rights were reportedly sold in excess of 140 crores.

Sivaji- The boss (148 crores)

The Kollywood 100 crore clubYear: 2007

Superstar’s SIvaji directed by Shankar holds the record for the first South Indian film to reach the prestigious 100 crore mark. The action entertainer revolving round the life of a software system architect was produced by AVM studios. The film that was also dubbed into Telugu and Hindi, became a huge commercial hit worldwide. Shriya Saran plays the female lead.

Kaththi (128 crores)

The Kollywood 100 crore clubYear: 2014

Vijay’s action thriller Kaththi, written and directed by AR. Murugadoss, revolves around the tale of Kathiresan and Jeevanantham who are lookalikes and focuses on the burning issues of farmers committing suicide due to corporate encroachment. Samantha plays Vijay’s on-screen pair. Upon release, the film, funded by Lyca productions, did very well in the box office, grossing more than 125 crores worldwide.

Aarambam (124 crores)

The Kollywood 100 crore clubYear: 2013

Ajith Kumar’s Aarambham, written by Subha and directed by Vishnuvardhan, tells the story of a former member of an Anti-Terrorist Squad, who is on a mission to expose a scam regarding faulty bullet proof jackets. The action thriller featuring an ensemble cast of Nayanthara, Arya and Tapsee Pannu turned out to be a huge hit commercially, grossing in excess of 120 crores worldwide.

Thuppaki (121 crores)

The Kollywood 100 crore clubYear: 2012

Vijay’s ‘Thuppakki’ was among the early films to get into this league. Directed by AR Murugadoss, the movie was a taut thriller about a under-cover army man. Vijay was at his best in the film and the movie was a perfect Diwali treat for the fans. The movie, produced by Kalaipuli S. Dhanu and distributed by Gemini Film Circuit, had Kajal Agarwal playing the female lead.

UPCOMING KOLLYWOOD MOVIES 2017

Here are the upcoming kollywood movies are given below with it’s Release dates, casting and director details.

 

Shivalinga

Casting: Lawrence, Rithika Singh, vadivelu, Urvashi

Director: P.Vasu

Music Director: S.S.Thaman

Expected Release date: April 14/2017

 

Power Paandi

Casting: Rajkaran, Ravathi, Dhanush, Madonna Sabastian, Prasanna, Chaya Singh.   

Director: Dhanush

Music Director: Sean Roldan

Expected Release date: April 14/2017

 

Kadhamban

Casting: Arya, Catherine Tresa.

Director: Raghavan

Music Director: Yuvan Shankar Raja

Expected Release date: April 14/2017

 

Baahubali: The Conclusion

Casting: Prabash, Raana, Thamanna, Anushka Shetty, Ramya Krishnan, Sathyaraj, Naser.

Director: S.S.Rajamouli

Music Director: M.M.Keeravani

Expected Release date: April 28/2017

 

AAA (Anbanavan, Asarathavan, Adangathavan)

Casting: Simbu, Thamanna, Shriya Saran, Nithu Candra, Sana Khan.

Director: Adhik Ravichandran

Music Director: Yuvan Shankar Raja

Expected Release date: May 2017

 

Vivagam

Casting: Ajith Kumar, Kajal Agarwal, Akshara Haasan, Vivak Oberoi.  

Director: Shiva

Music Director: Aniruth

Expected Release date: June 22/2017

 

Dhruva Natchathiram

Casting: Vikram, Aishwarya Rajesh, Prithviraj, Ritu Varma.

Director: Goutham Vasudav Manon

Music Director: Harris Jayaraj

Expected Release date: August 11/2017

 

2.0

Casting: Rajinikanth, Akshay Kumar, Amy Jackson.

Director: Shankar

Music Director: A.R.Rahman

Expected Release date: October 18/ 2017

 

Sabash Naidu

Casting: Kamal Haasan, Sruthi Haasan, Ramya Krishnan.

Director: Kamal Haasan

Music Director: Ilayaraja

Expected Release date: November 2017

 

Enai Nokki Paayum Thotta

Casting: Dhanush, Maga Akash.

Director: Goutham Vasudav Manon

Music Director: Mr. X

Expected Release date: Mid of 2017

Hindu Group to broaden vernacular play with Tamil magazine launch

The Hindu Group, one of the largest and oldest publishing houses in India, is looking to broaden its vernacular-language play with the launch of a new Tamil weekly magazine. The group, publisher of English dailies The Hindu and Business Line, also has a Tamil version of The Hindu.

The move to enter the estimated Rs 5-billion Tamil magazine market, considered to be a crowded one, comes as the language publication space booms.

The recently released Indian Readership Survey (IRS) 2017 said that magazine readership almost doubled to 78 million last year from 40 million three years ago. Twenty-one million readers of this incremental 38 million readership number came from urban areas. The balance 17 million came from rural areas.

While the management and board members of the Hindu Group were not available for comment, market sources said the new magazine would be launched by next month. It will be part of the entity publishing The Hindu Tamil, they said.

As things stand now, there are almost 40-50 Tamil magazines, but dominant players include regional groups such as Ananda Vikatan, Kumudam, Kungumam and Puthiya Thalaimurai. The IRS 2017 shows that readership of Tamil magazines from these four groups totaled 8.77 million.

National media groups, however, are yet to make a mark in the Tamil space. A few years ago, India Today group decided to close the Tamil edition of its popular weekly magazine for want of readership and advertising revenue.

Since literacy levels in the south remain high, magazines there typically cater to a wide array of readers with specialised editions covering subjects such as health, agriculture, education, fine arts and astrology.

While the Hindu group has editorial and printing infrastructure to publish English-language publications including magazines such as Frontline and Sportstar, bringing out a vernacular magazine is a different ball game altogether, a senior industry professional, who declined to be identified, said.

He says that apart from content, marketing plays a major role here as well, from putting up posters in the right places and targeting the right audience to tapping digital to reach the young consumer.

Sources in the know say that the Hindu group may look at more magazines in Tamil language going forward, including one targeting women, another dedicated to sports and a third targeting the health domain.

The Hindu readies for a Tamil avatar

The battle for readership is going vernacular. One of the oldest media houses in the country, Kasturi & Sons, the publishers of The Hindu has become the latest company to endorse this reality with its plans to launch a Tamil newspaper before September.

For a group that has ignored the regional market for long -this will be the company’s first non-English publication since its inception in 1878 – the decision to start a Tamil newspaper is a recognition of the changing landscape in the print media in the country. Like all other players in the industry, Kasturi & Sons, too, is moving to frontiers where the advertisers are. The language papers offer a huge opportunity, say industry experts, as advertisers are now turning their attention to this segment which has readers in Tier II and III cities with a growing disposable income.

According to a Deloitte report on the media and entrainment market in South India, for Tamil dailies, 75 per cent of the revenue comes from advertisements and only 25 per cent from circulation. “Vernaculars have done remarkably well and there is only one English newspaper among the top ten dailies in India; the rest are regional. There is a huge demand for local news and people are looking forward for that in local languages,” says the study.

Tamil Nadu accounted for 26 per cent of the overall regional print industry, estimated at Rs 2,970 crore in 2011-12. Sandip Biswas, director, Deloitte Touche Tohmatsu India, says the circulation ratio in Tamil Nadu is 75:100 (for every 75 English newspapers, 100 Tamil newspaper are sold). As of now, the big players in this segment are Daily Thanthi, Dinakaran (owned by the Sun group) Dinamalar and Dinamani.

Industry observers say Kasturi & Sons’ decision to start a Tamil paper also stems from the recent aggressive stance taken by Bennett, Coleman & Co, the publisher of The Times of India, in the regional market. Kasturi & Sons would not have liked to lose the first-mover advantage on its home turf.

N Ram, director of Kasturi & Sons and former editor-in-chief of The Hindu, has said that there is a huge opportunity in language newspapers, which to a large extent is untapped, especially in Tamil.

But will the company be able to make an impact with its content? The group has roped in industry veteran K Asokan as the editor for the yet- to-be-named newspaper. The company had initially decided to call it Kamadhenu, but it is now debating using its trademak “The Hindu” brand itself for its regional publication as well.

Apart from Asokan, a team of journalists, who have been groomed in the Tamil style of reporting, has also been hired. The group is targeting a subscription of 300,000 for the daily to start with. Kasturi & Sons, known for its reliable and authentic publications, will apply the same standards of journalism as its English dailies for its Tamil daily as well. However, at the same time, Ram says, he will take into account the peculiarities of a regional paper. For instance, local language papers offer a greater play to education and entertainment-related news.

N Murali, one of the directors and former managing director of The Hindu, says,”It is a gamble worth taking at this point.”

Print media is at the crossroads in the country. While English newspapers are reporting stagnation or nominal growth, language newspapers are growing at a faster clip riding on the increasing purchasing power in smaller towns, which in turn is attracting advertisers. “Initially we were also sceptical. But looking at the trend in the last two years both in readership and revenue, launching a Tamil newspaper was inevitable,” he says.

Murali believes the new newspaper can use the same readership base as the The Hindu. 

However, analysts have a different view. An industry expert, who has been tracking the sector for over three decades, says addressing the existing readership base with a new product may not work, especially because The Hindu is taken as serious-reading, whereas vernacular papers are mostly picked up for leisure- reading. But many others believe the two can co-exist in the same household.

Among the challenges for the new venture, the foremost could come in the way of logistics support. The top three Tamil dailies have 12 printing centres each, compared to just four of Kasturi & Sons. Finding the right manpower would be a problem too. As regional papers require more local content, the company may have to create a huge network of reporters.

An industry representative says one of the top three Tamil newspapers has around 1,500 people who are not on its rolls but they supply news on a freelance basis.

The company may find it hard to create a niche for its paper in a market that is already quite mature. Experts say the market does not have room for any new player and Kasturi & Sons will have to dislodge existing players to create space for itself. Industry observers says the company may try to get into the space occupied by Dinamalar and Dinamani (owned by the New Indian Express group).

Kasturi & Sons will also have to reorient itself to provide entertainment news which is not its forte, says Murali.

The Hindu was started as a weekly publication in 1878 by six young nationalists led by a radical social reformer and school teacher, G Subramania Aiyer. The youngsters, who were in their 20s, belonged to a society called The Triplicane Literary Society, which was an important forum for Indians in the pre-Independence era to discuss current affairs.

The weekly publication grew to become a tri-weekly in 1883, an evening daily in 1889 and a morning paper in 1940. In 1905, Kasturi Ranga Iyengar, bought The Hindu and turned it into a public limited company in 1959. What started as a modest operation with 80 printed copies in 1878 grew to become an industry leader with a reputation for editorial and technical excellence. According to the latest audit bureau of circulation figures, 1.55 million copies of The Hindu were sold daily across the country between July and December 2012.

With the general elections round the corner, the time may be just right for the new Tamil newspaper to make an impression. The Kasturi & Sons management has indicated that its newspaper would be among the Tamil dailies when the euphoria surrounding the elections intensifies. Surely, the content it could provide during this period of guess-works, calculations and judgement call could make all the difference between its success and failure.

The Hindu: Now also in Tamil

Last week, Kasturi & Sons launched a Tamil daily named after its flagship English national daily, The Hindu. Last week, Kasturi & Sons launched a Tamil daily named The Hindu

The paper will compete in the second largest regional newspaper market in India. But it will be an uphill task. The Tamil newspaper market is dominated by three players – two of which are run by political parties.

There’s also the soon-to-be-launched Tamil daily by Bennet & Coleman.

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Poornima Murali and Animesh Das report.

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